MICA The School of Ideas

MICA (Mudra Institute of Communications, Ahmedabad) is a specialised institution focused on strategic marketing, communications, and creativity. It operates from a 19-acre residential campus in Shela, Ahmedabad, and is known for its flagship two-year PGDM and PGDM-C programmes, alongside one-year certificate programmes and a fully funded doctoral fellowship. The institute's identity is built around the intersection of marketing, media, and creative strategy, with a curriculum that attracts recruiters from FMCG, consulting, media, and BFSI sectors.

Placements at MICA are strong, particularly for its two-year programmes. The 2024–26 batch recorded 100% placement, with 183 students securing offers from 81 recruiters. The highest CTC was ₹45.67 LPA, the average stood at ₹20.46 LPA, and the median was ₹19.20 LPA. FMCG/FMCD/E-commerce was the largest recruiting sector, while BFSI & Fintech offered the highest individual package. Recruiters include Google, Amazon, Deloitte, L'Oréal, Samsung, ITC, and Titan, among others. Admission to the two-year programmes requires a valid CAT, XAT, or GMAT score, followed by the MICAT entrance test and a Group Exercise and Personal Interview round.

Top Courses & Fees

MICA's official website lists the PGDM-C and PGDM fee at ₹28 Lakh for the 2025-27 batch . The one-year PGCM-AMC is priced at ₹14.50 Lakh . The FPM is fully funded with a stipend . Other programmes and executive education offerings have varying fee structures.

Scholarships

MICA awards scholarships on a merit-cum-means basis to students in the PGDM, PGDM-C, PGCM-AMC, and PGCM-DMMC programmes. The maximum number of scholarships in an academic year is between 25 and 30, with amounts ranging from 25% to 100% of tuition fees.

Placements

Companies/Recruiters: Google, Amazon, Deloitte, L'Oréal, Samsung, ITC, Titan, and others across FMCG, consulting, media, and BFSI sectors

Admission

Entrance Exams: CAT, XAT, or GMAT is mandatory for PGDM/PGDM-C. All candidates must also appear for MICAT, which consists of a Psychometric Test, Descriptive Test, and Aptitude Test covering Divergent and Convergent Thinking, Verbal Ability, and Quantitative Ability/Data Interpretation .

Application Process:

1. Register for MICAT with an application fee of ₹2,500 for the first programme and ₹500 for each additional programme

2. Submit CAT/XAT/GMAT scores (mandatory for two-year programmes)

3. Appear for MICAT (the better of two scores is considered)

4. Shortlisted candidates attend Group Exercise and Personal Interview

5. Final merit list based on overall performance

FAQs

1.      Is CAT compulsory for MICA's two-year programmes?

Yes. For PGDM and PGDM-C, a valid CAT, XAT, or GMAT score is mandatory, alongside the MICAT entrance test. The two-year programmes do not admit students solely on MICAT .

2.      Does MICA accept fresh graduates with no work experience?

Yes. Eligibility for PGDM/PGDM-C requires only a bachelor's degree with minimum 50% marks. Work experience is not mandatory, though it may be considered during the selection process.

3.      Are the one-year PGCM programmes residential?

Yes. PGCM-AMC is full-time on-campus residential, while PGCM-DMMC is full-time off-campus residential. Both are 12-month programmes with an intake of 60 and 40 students respectively .

4.      What is the typical placement outcome for MICA graduates?

The 2024–26 batch recorded 100% placement with an average CTC of ₹20.46 LPA and median of ₹19.20 LPA. The highest package was ₹45.67 LPA from the BFSI & Fintech sector. FMCG/E-commerce was the largest recruiter by volume. 

5.      Is the FPM programme funded?

Yes. MICA's Fellow Programme in Management is fully funded, with no tuition fees and a monthly stipend of ₹38,000 in Years 1–2 and ₹41,000 in Years 3–4, plus research contingency grants and international immersion support .